Ignacio Rivera Quintana, new executive president of the Hijos de Rivera Corporation

Last Thursday, December 16, at the headquarters of the Board of Directors of the Hijos de Rivera Corporation, Ignacio Rivera Quintana placeholder image was appointed Executive Chairman of Estrella Galicia’s parent family brewery group, among many other beverage brands.

Ignacio Rivera Quintana belongs to the fourth generation of the Rivera family, great-grandson of the founder of the beer company, of which he now assumes the responsibility of leading both the business and the government of the family group.

He joined the company in 1990 and assumed? the Commercial-Marketing Management redesigning the strategy by opening to foreign markets achieving an unprecedented expansion.

As of 1999, already as Deputy Director General and Counselor of Hijos de Rivera, I continue with expansion plans, designing and directing the launch of new brands and an ambitious product diversification, which has shaped the identity that the company presents today and has promoted its successful business model.

Bet on digitization

In 2012 he assumed the position of Chief Executive Officer of Hijos de Rivera and in recent years he has held the position of CEO of the Corporation, until his current appointment as CEO. The management of Ignacio Rivera has stood out for his firm commitment to digitization, internationalization and differentiation, as well as its commitment to generating a positive impact on society. All of this has made him one of the most valued and reputable business leaders in our country.

In the words of the outgoing president, Santiago Ojea Rivera: “This new appointment as executive president is key and necessary to consolidate our great business project and reinforces the leadership required by all the challenges we face, both in the necessary adaptation to the new global socioeconomic paradigm, and in the ambitious and stimulating plans for growth and expansion that it will have to lead in the coming years “

In your opinion, “a new stage opens before us, with great projects and opportunities in a larger, more complex and ever-changing world. It is our turn to adapt again and, for this, we have a new organizational and governance structure, family and business, which will allow us to achieve the stimulating strategic objectives that are set for the coming years. Ignacio has the full confidence and support of both our Board of Directors and our board of partners “.

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