On the occasion of its 16th edition, Igloofest entrusted again to the agency Hopscotch Communications the mandate to make the festival resonate in the media. Montrealers’ favorite festive winter storm will hit hard, armed with a crowd of artists ready to take on the challenge of the great cold dance.
“After a year of superb feedback in the local press, accompanied by some good hits with the international media, we are happy to renew our confidence in Hopscotch Communicationsan agency that fully understands the issues of the Quebec cultural scene,” declares Barbara LenneDirector of Marketing and Strategic Alliances at multicoloreda company bringing together under its umbrella the essential Montreal events of Piknic Électronik, Igloofest, the MEG festival, and since 2023, the Village au Pied-du-Courant.
“Seeing such a wonderful clientele who have accomplished great things and echoed Montreal internationally renew the mandate of our agency each year is a precious mark of trust which legitimizes our work and the good balance of our team. I am very happy to see Marelle grow and confirm its flagship strategic role in the field of culture, but also tourism in Quebec!” adds Marilyne Levesquefounder of Hopscotch Communications.
This 16th edition of Igloofest Montreal promises to be memorable as two musical UFOs will take over the Sapporo stage on January 18: the unique tornado Marc Rebillet and the raver par excellence X-Coast. Following its regular programming at Quai Jacques-Cartier, it will spread throughout Old Montreal, from 11 p.m. to 3 a.m. in around twenty Après-Ski evenings. In addition, the sweet Yetis will meet families every Saturday of this 16th edition at Igloofête: from 1 p.m. to 6 p.m., on January 20 and 26, then on February 3 and 10, a festive, original and activity-rich program will be offered on the festival site itself, at Quai Jacques-Cartier, and it will be free.
Nicolas Cournoyer, co-founder of Igloofest on the show Tout le monde s’dress broadcast on Télé-Québec.
2024-01-19 00:32:06
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