The Federal Institute of Telecommunications that presides Adolfo Cuevas released the National Survey of Audiovisual Content Consumption with data at the end of 2019, and open television consolidated in the preference of the country’s audiences, going from 72% in 2018 to 77%. And it is that 95% of all the homes in the country have a television, although the exact proportion is 1.8 devices, and more than half of the homes only have the open television signal. And practically eight out of every 10 respondents said they watch content from open television channels where Las Estrellas, one of Grupo Televisa’s channels, was the most mentioned in the year; and news, movies, soap operas and sports are the most watched programs. The survey carried out by the consulting firm Planning Quant detailed that of the 6,422 people who watch open television channels, 52% said they tune into Las Estrellas and 44% said channel 5. Another revealing data is that the children’s audience also grew to 82% with respect to to a previous year, and 57% favorite cartoons and children’s programs; 55% movies; 32% prefer series and 23% telenovelas.
Full tank
It is practically a matter of hours before Grupo México Transportes, which directs Fernando López Guerra Larrea start the operation of the first railway pipeline in Mexico that will allow the distribution of fuel in the national territory in a more efficient and safe way. And it is that since the weekend the unloading of the first 330 thousand barrels of Valero Energy Corporation began in the port of Veracruz to be stored at the Ienova terminal, a company that also offers the transfer service to Grupo México Transportes tank cars assigned specifically for those tasks. The start of the promising segment began to take shape several years ago with the signing of a long-term contract with Valero’s subsidiaries in Mexico to mobilize fuels, and a strategic alliance with IEnova for the operation of refined storage terminals. Furthermore, GMXT is working on the design of opening new service routes with other companies in the hydrocarbon industry.
Tourist route
Within the framework of the México por Tierra initiative, Airbnb signed an alliance with WWF México and the Mexican Federation of Tourist Associations (FEMATUR) to boost domestic tourism and promote road trips on five routes: the Jaguar Corridor, the Ruta del Sol , Jewels of the Pacific, Paradises of the Caribbean and Wonders of the Peninsula and cover states such as Chiapas, Guerrero, CDMX, Jalisco, Nayarit, Quintana Roo, Yucatán and Campeche. The offer is complemented by a website where travelers can find the five routes and their destinations with cultural and natural recommendations.
@robertoah
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