How to create a great marketing strategy on TikTok?

If there is a social network that has been successful for a few months, that is TikTok, which has managed to conquer the public due to its many characteristics, which have made it one of the social networks in which the public spends the most time at the moment .

There are many companies that even have a presence on TikTok, from the large fashion firms, in order to present the new looks and garments available, to the online casinos, where you can learn about the different games available and even some strategy to achieve success in these temples of the game, which are experiencing an incredible boom in recent times.

TikTok is a social network in which short videos are shared, up to 1 minute long and that has served to replace Vine and that stands out, fundamentally, for the filters and communities that influencers have created and also for their hastags.

This has even become the most downloaded social network and is available in 75 languages ​​and more than 155 countries, getting more than 800 million active users per month. That is why brands have seen a great vein in this social network of Chinese origin and are fighting to launch marketing strategies with which to capture the attention of users, in order to achieve greater notoriety for their products and services.

Many firms have even already created their own channels and hire advertisements on the platform. There are even some who go further and collaborate with influencers, who sponsor content about your products and services on their profiles.

Do you want to create an account as an advertiser in TikTok? Then you will have to start by creating an account on TikTok Ads. To do this, you must enter your basic information and a representative of the social network will contact you to confirm your account.

When you have created your account, then you will have to mark the following elements:

• Group: with this feature you will be able to segment the ads by different characteristics of your audience such as gender, language, location, year, interests and the device on which they access.
• Objective: you will have to determine what objective you intend to achieve with your marketing strategy on TikTok. You must determine if you are going to generate traffic to a link, win conversions or invite to install an app.
• Payment data: you will have to establish what your daily and total spending limit will be and the rate at which you want the established budget to be spent.
• Duration: you must also set the number of days that the campaign will last.

In this social network, the ads that, as a company, you can broadcast are videos (both vertically, horizontally or square), images, or GIFs. Vertical videos are the best option for advertising, since it is the position in which users use their smartphones. Do you want to create perfect videos to succeed on TikTok? Then feel free to use the TikTok Video Creation Kit, offered by the company itself, and which includes music and templates.

Today, engaging with a marketing strategy on TikTok is essential for many brands. Above all, when this social network is launched into the world of e-commerce and allows brands to sell their products, it is sure to become an excellent platform for many firms. So if you want to reach all the public that uses this social network, do not hesitate to put into practice these tips that we have offered you in order to succeed with a marketing strategy in this social network.

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