The Super Bowl moves a lot of money and advertising during its celebration is not exactly cheap. We tell you how much you have to pay to advertise for 30 seconds in the most anticipated sporting event of the year.
The celebration of Super Bowl is one of the most anticipated events of the year in the United States And not only by fans of this sport, but also by advertisers. The advertising break that takes place during the sporting event is a brutal showcase for companies that decide to promote themselves in it.
The truth is that the Super Bowl moves a lot of money and advertising during its celebration is not exactly cheap. In fact, many advertisers who have been at the meeting for years have decided not to invest due to the health and economic crisis stemming from the coronavirus pandemic. This is the case of Coca-Cola, Kia, Avocados from Mexico or Budweiser, the latter company had been in the previous 37 years.
Even so, it seems that prices have not decreased and the companies that have decided to advertise in Super Bowl LV have had to calculate an advertising expense to match the event. And, according to Fast Company, the television commercials during the broadcast of the game have a price of around $ 5.5 million for 30-second spots.
The media reports that the average for this year is slightly less than the previous year, which was around 5.6 million dollars. Of course, the amount exceeds that of previous years, being the price of 5.3 million in 2019. In 2018, 2017 and 2016, the investment amounted to $ 5 million. Despite the prices and the global crisis, the chain that broadcasts the sporting event -ViacomCBS- claimed to have sold all the spaces, without giving more details of the prices that have moved this year.
Among the advertisers who have dared with Super Bowl 2021 are: Amazon, Bud Light Seltzer Lemonade, Doritos, Cheetos, Oatly, Anheuser Busch-InBev, Uber Eats, General Motors, Toyota, M & M’s, Cadillac, among others.
The advertising prices for the Super Bowl are a bit like negotiating the price of a car. There is a price tag and then all the negotiations that continue after that, “he explained to the medium Tim Calkins, a clinical professor of marketing at Northwestern University’s Kellogg School of Management. “I don’t think the Super Bowl is less important as a marketing platform. It means that this year is so difficult for many companies. Many are saying: ‘We don’t think it’s time‘”, has added.
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