How Lidl’s Argus Beer Price Stays Unchanged Amidst Tax Increase – PrahaIN.cz Report

On January 1, draft beer moved from a 10 percent rate to 21 percent, increasing its price. However, the extent to which beer has become more expensive depends on the specific brand and the place where it is sold. Retail chain Lidl confirmed to PrahaIN.cz at the beginning of the year that they did not increase the price of their beer brand Argus. From 2022, it remains the same.

In particular, it is a ten-level Argus original beer for 9.90 crowns, an eleven-level Argus light lager for 16.90 crowns, and an unpasteurized eleven is also available for 16.90 crowns. Those beers have the same price tag starting in 2022, according to the chain.

Lidl’s cashier in East Bohemia contacted the editorial office, specifically about beer. That person is afraid that she might lose her job because of her words, so we won’t reveal that city.

She confided in us about the situations that regularly occur when beer is reduced. In this case, let’s say it doesn’t have to be just the Argus brand. Last week, for example, there was a discount in Lidl for plastic Braník and Krušovice lager, as well as the multipack called Pilsner Urquell. Ten-degree Gambrinus canes were also reduced by 29 percent.

“It’s been going on for many years. Once the leaflet (discount event, right note.), people will be here. The worst situation is with beer, when we feel that we are somewhere in a madhouse. A flock of locusts runs here immediately and takes all the beer. They are old people, lazy, certainly over fifty, they have a lot to drink, but they run very quickly to the beer,” she said.

The current offer at Prague airport. Source: PrahaIN.cz reader

Beer tour groups

“On the one hand, we are happy that there is a fair and that we have a job, but if you listen in the afternoon, what kind of branch are you, that everything has already happened, what should i tell them? “Personally, I can’t see from the cash register if there is a refill somewhere, then we don’t sell like somewhere in Makro, we are a smaller Lidl,” she said.

Since PrahaIN.cz knows the place, it also knows one of the regular customers.

Petr has been going to Lidl for years. He doesn’t care that she is one of the grasshoppers.

“I wait there too, only when the beer is cheaper. I’ll take the bass, I’ve got it for the weekend. It’s always in the morning, not in the afternoon,” he said. “The cashier must have meant me and a few others, we live nearby in a barracks, we drink a lot, yes, it’s true that we are the first ones there,” he explained to our editors nonchalantly.

By the way, Petr is on support, he has not worked for many years. And it’s not even intended.

Regarding the limited stocks, the Lidl representative told us that in terms of discount campaigns, they are always valid only until stocks run out.