Since March 2022, Kingfluencers has been donating CHF 1 to a non-profit organization for every post – to give postings on social media more meaning and added value.
editorial staff
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February 13, 2023
At a time when there are bigger issues to solve than social media posts, Kingfluencers founded the #KFcares initiative in March 2022 – to give every post meaning and added value and to provide help together where it is needed. Kingfluencers has also reacted to the current situation with its #KFcares initiative to help people in need in Syria and Turkey. They not only dedicated the #KFcares initiative to the Austrian Red Cross, but also collected donations in kind and have already handed them over.
Since the Russian invasion of Ukraine that began in February, every post to kingfluencers has felt pointless and wrong, the agency said. The solution:
CHF 1 to a non-profit organization
Since March 2022, Kingfluencers has been donating CHF 1 to a non-profit organization for every post, including all influencer campaign posts with the hashtag #KFcares. It doesn’t matter whether it’s a story, an image, a TikTok or a LinkedIn post. For this purpose, an organization is chosen every month that is close to the heart of the company – often the selection is also related to current topics.
With the contributions collected, Kingfluencers was able to support a different non-profit organization each month that is close to the hearts of Kingfluencers employees and was chosen by them. The selected organizations often refer to current events such as the Ukraine war, the protests in Iran or smaller national days such as the official day of education.
These organizations have already been supported
● March 2022: Voices of Children Ukraine
● April 2022: Food for all
● May 2022: Unicef
● June 2022: For Youth
● August 2022: Caritas International
● October 2022: Swiss Solidarity
● November 2022: Center for Human Rights
● December 2022: Petite Suisse Children’s Aid
● January 2023: SOS Children’s Villages
● February 2023: Austrian Red Cross
Kingfluencers is calling for people to get involved in this month’s #KFcares initiative. #KFcares for the month of February goes to people in need in Turkey and Syria, together with the Austrian Red Cross. Simply use the hashtag #KFcares on social media and tag @kingfluencers – each hashtag is worth 1 CHF.
