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How companies advertise him in Corona times


Career advice via video chat, posts on Instagram channel

Conclusion of the group: “We will keep some online formats such as the monthly career advice in the video chat.” It addresses young people regardless of location.

The film manufacturer Renolit (41 new trainees and dual students) presented itself at online trade fairs and with its own digital information events. On the Instagram channel @renolitkarriere post trainees interesting information about apprenticeships, courses of study and everyday work.

Despite Corona, all training positions occupied

The channel has almost 300 subscribers, and the number is growing. “Our contributions get a lot of positive reactions,” said the people of Worms. “So we reach the target group exactly where they are.”

The manufacturer of the Plexiglas brand, Röhm (60 new trainees), relied on online trade fairs, speed dating and increased presence in social media during the pandemic. “The effort has paid off,” says the company: “Despite Corona, we were able to fill all training positions in 2020 and 2021!” Some of the new online tools will certainly be retained.

At the window profile manufacturer Profine (58 apprentices and dual students), HR officer Nicolas Veith finds: “The corona pandemic has clearly left its mark on career counseling. In our opinion, there is no alternative to direct contact. ”Veith is critical of online events that are not very well received by students. Of course, Profine is on the go digitally on his career website and Instagram channel.

The bottom line? Corona has advanced digitization in the trainee search. She seems to have come to stay.

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