Iconic global technology brand HONOR and luxury lifestyle brand Porsche Design announced a strategic partnership. Both are united by the vision of creating innovative products that combine exceptional and functional design with cutting-edge technology. Driven by their shared values of constantly striving for excellence and pushing the boundaries of what is possible, the two companies will combine their respective design philosophies to create high-end smart devices and offer their customers a luxury user experience in the world of electronics.
The best of both worlds
Through its extensive and sophisticated research and development (R&D) capabilities, HONOR is leading various technologies. Going independent in 2020, HONOR immediately became an industry leader in foldable smartphones and innovations in mobile photography, establishing itself as a key player in this sector. HONOR’s portfolio of products and services impresses with smart and innovative products that offer a superior user experience and outstanding features, especially in the most relevant fields for consumers, such as battery life, display technology, as well as photography. and video.
HONOR has proven to have the capacity and determination to represent the most advanced segment in smart technologies..
Porsche Design brings its unique design expertise and decades of experience in the luxury segment to this collaboration. The brand’s prestige and success derives from the timeless, functional and purist design philosophy defined by Professor Ferdinand Alexander Porsche, who not only designed the legendary Porsche 911, but also created the world’s first all-black wristwatch. .
Porsche Design has more than 15 years of success in the smartphone business, having designed and collaborated on the development of numerous high-performance devices.
“The exclusive partnership with HONOR is a milestone for the further expansion of Porsche Design’s iconic electronics portfolio. With HONOR we have found the perfect brand partner to drive innovation and offer our customers exciting products that perfectly combine exceptional design and outstanding performance. “We share the same goal of becoming leaders in the modern luxury segment of smart devices,” express Stefan Buescher, Chairman of the Executive Board de Porsche Lifestyle Group.
“We are honored to work with a partner like Porsche Design and explore how openness and innovative collaboration can merge exceptional design and outstanding performance to bring cutting-edge technology to the premium smart device segment,” said George Zhao, CEO of HONOR.
“HONOR’s human-centered design merges with Porsche Design’s brand philosophy to create intelligent luxury products that will accelerate the mobile lifestyle of technology enthusiasts and Porsche aficionados alike. “This long-term collaboration between HONOR and Porsche Design opens up exciting opportunities to strengthen our growth in markets around the world,” added Zhao.
By fusing innovative technology, pioneering product concepts and timeless aesthetics, the two brands hope to bring cutting-edge innovation and premium purist design to the world of luxury smart devices. The first smart device jointly developed between HONOR and Porsche Design will be presented in January 2024 in China.
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