Thanks to a successful pre-match campaign on Twitter, the leading team from Division A has transformed a “normal” cup duel into an engaging spectacle.
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“Notice to our cashier, security and organizers. If Belgian journalist Toje De Backel enters the box in the second half, do not let him in under any circumstances. We have not granted him accreditation!” Tweeted the club. just before the Liberec match, for which he also produced special commemorative scarves.
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Notice to our cashier, security and organizers. If Belgian journalist Toje De Backel enters the box in the second half, do not let him in under any circumstances. We have not credited it!
– FC Rokycany (@fcrokycany) September 14, 2022
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This joke was one of many the Rokycans have been making fun of about Czech football in recent weeks on their Twitter account. They set it up especially on the occasion of a clash with a first league team. “We leave Rokycan without results: we were unable to involve the administrator of the Twitter account”, they joked after the Liberačtí match.
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However, in the number of Twitter followers, the club from a city with less than 14,000 inhabitants symbolically rose to fifth place on the Czech football scene on match day. They face only Sparta, Slavia, Pilsen and Ostrava!
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“So the goal is achieved. We entered the TOP 5 of Czech Republic football teams. In 19 days and 160 tweets. Thank you very much. We couldn’t deal with one thing today. St. Peter’s automatic irrigation stopped and it rained all morning. Hopefully it has already been fixed. Come on, please, “they appealed to the fans on match day. Eventually the stadium was full despite the bad weather.
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“The atmosphere was fantastic. It’s just one example of how a few weeks of quality PR work can drive people crazy in the truest sense of the word, so that they get to football even in completely sunny weather,” praised the opponent. and Liberec captain Theo Gebre Selassie, who followed their tweets “They did very well”, praised them.
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“Furt zero zero”, the account manager tweeted in the very first minute of the match, but then the Belgian journalist “Toje De Backel” started wandering around the stadium …
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It was Gebre Selassie who put the favorites ahead in the fifth minute and scored the second goal from a corner kick in ten minutes. “Out of respect for the opponent, we have decided not to use the celebratory goal graphic on Twitter today,” replied Slovan Liberec online, for which Michal Fukala added ten minutes before the end.
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For all ticket holders, but also sofas and maybe even burnt clods. If you want to be part of the final document that we will make from the match, take a picture of you cheering for us and send it to [email protected]. Please take landscape photos. Be our teammates in the documentary.
– FC Rokycany (@fcrokycany) September 14, 2022
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“We will not give up. We will never give up. Let everyone remember it”, they have already parodied the statement of the former Czech prime minister in Rokycany in advance. And the training consisting of a locksmith, a supplier, a programmer, a real estate agent and a teacher confirmed the promise. In the 41st minute the stadium cheered after a perfect individual play from defender Tomáš Glazer on the left.
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“This is a beautiful moment for us. Even if we lose,” he celebrated Rokycany’s goal, which eliminated Komárov in the preliminary round and Kladno in the first round.
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After the break they suffer two more goals and their famous mission ends, but as Rokycan themselves say on Twitter: “The world of football will never be the same again!” We want to virtually exhaust our stadium five times for the Liberec match. Or at least three times. Or not even that. Maybe it will just be some sofas. It does not matter. But if you help us, our young people will never forget you “, announced the club on the social network, which, thanks to its marketing campaign, has collected tens of thousands of crowns for its young people on Donio.cz
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