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Hip Hop expert Tobias Kargoll on marketing opportunities: “This is how cultural marketing works”

Tobias Kargoll, co-founder of the consulting agency The Ambition: “German rappers in particular now have real expertise when it comes to fashion, and they don’t all just want to be clad in Gucci from top to bottom.”

First lawsuit, then co-op. Hip Hop culture was not always considered socially acceptable, now it is all the more relevant for marketing. Tobias Kargoll is known as a connoisseur of the scene and is co-founder of the consulting agency The Ambition. He wants to bring companies with the greats of the subculture, which he calls the talent pool, together. A conversation about old prejudices and new opinion leaders.

TextilWirtschaft: Mr. Kargoll, what influence do big brands have on hip-hop culture? Tobias Kargoll: The specialty of hip-hop is the high quality –

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