Het Haardvuur: ‘Everything that SBS6 tries on such an evening is already a losing battle’ | TV

entertainment">“There are certainly people who turn this on at Christmas dinner,” says Van der Veer to the ANP. “You can also find such fires online, but this is easier. In terms of ratings, I think it might score as well as a Christmas movie.”

entertainment">And even if that is not the case, there is no man overboard, believes the writer and former TV director. “No, it doesn’t matter. Even on an evening when the Eurovision Song Contest is broadcast, people do not watch SBS6 en masse. This is taken into account in advance.”

Commercials

entertainment">Van der Veer understands that the channel has chosen to try something fun this Christmas. “Everything that SBS6 tries on such an evening is already a losing battle. Whatever you do, you will attract few viewers and with such a fire you can still generate a bit of publicity and attention. Which is what has already happened.”

entertainment">At the announcement, SBS6 already announced that the fire is sponsored by supermarket chain Lidl. Van der Veer does not dare to make any statements about how this will be noticeable in the future. “I hope that that crackling fire is not interrupted by a Lidl commercial.”

Cynicism

entertainment">He does see a role for Thomas Acda, the actor who has been seen in the commercials of the budget supermarket for some time now. “I also thought it would be nice to watch the Christmas dinner of the Acda family through a camera in the corner. A missed opportunity for Lidl!”

entertainment">At the beginning of this month, Talpa TV director Marco Louwerens told The Telegraph that the fire ‘would undoubtedly lead to very cynical remarks among, among others, the men of Veronica Inside‘, and so it happened: ‘The thought is almost romantic’, Johan Derksen responded. “But if you meet all week to have as many viewers as possible, you scare them away with this. Nobody takes you seriously anymore.”

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