The popular chef Přemek Forejt (34) has joined forces with the McDonald’s network of fast food restaurants. She announced it directly McDonald’s. During the three-year cooperation, the public, together with Přemek, should look under the cover of the production processes of popular products. The notional function of “quality controller” should include visits to suppliers and testing the quality of the raw materials used. But can Forejt change anything in a captive corporation?
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The general public knows Přemka Forejta mainly as a judge of the television competition
MasterChef Czechia. Its selected tastes and rich culinary experience he also uses the Entreé restaurant in Olomouc, where he works as a chef and which focuses on fine dining. Therefore, astonished when the company McDonald’s has announced that it will begin working with Forejt.
French fries mystery
The whole unexpected cooperation began with that Forejt criticized the fast food chain. Well-known chef during February
he visited several Olomouc companies, where he tried the breakfast menu. He didn’t even miss the local McDonald’s, where a bit he argued over the local fries.
“I love them so much, but I’ve been wondering for a while, how they look and taste the same everywhere, for many years. And so I stabbed Mekáč a little on Instagram, “said Přemek Forejt. He published the controversy in his stories on Instagram, where he described the company. And her reaction didn’t take long. “Přemek’s nudge surprised and amused us at the same time.
We were wondering how to convince him that our potatoes are really just potatoes? We came to the only possible conclusion – to explain and show everything to him personally. There are a lot of myths about our food and we are glad that such a personality of Czech gastronomy opened the topic, “says Jitka Pajurková, PR and communication director of McDonald’s CR and SK. The company responded with an invitation to the kitchen, and so the unexpected cooperation slowly began to take shape.
“Quality controller”
Přemek Forejt
will, in general, act as a “quality controller”. His task will be through personal experience to increase the public’s perception of the quality of all McDonald’s raw materials and products. “I am very curious. I look forward to seeing it for myself, talking to suppliers, experts and restaurant staff. McDonald’s is a concept and I myself am interested in how it has set up and sophisticated processes, from which it prepares its food, of which I myself am a fan, at such an extreme pace, ”says Forejt.
During the first year of cooperation will focus primarily on suppliers and raw materials, reveals the secrets of the legendary fries, how exactly and from what burgers are prepared, he drives into fields and pastures. The first thing Forejt will be interested in is potatoes.
Will he help fast food or will he hurt himself?
However, the question arises nhow much Forejt can affect the final product in a company that assumes that you get almost identical food at branches around the world. The quality of the dishes is then directly proportional to the speed of their preparation. Forejt, on the other hand, would be connected to a fast food chain could damage the reputation. It is not very conceivable that the world cooking star, for example, would resort to the same type of cooperation Gordon Ramsay. And this despite the fact that he does not despise fast food himself. However, he associated his name with a completely different type of cooking.
After all, Forejt is already receiving criticism. ”I didn’t believe that the stroking at the beginning was not the beginning of cooperation, but somehow it obviously had to come in, I can’t imagine that this is really worth it to you, but it is obviously worth it, “Petrunelka said on his Instagram.
“It’s all about money, that’s the whole reality, I would say. If we look abroad, none of the chefs there work with fast food to their Michelin-starred restaurants, it’s nonsense,” Martin added.
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“Do you really want to work with McDonald’s when you’re a renowned chef? I think it’s going to pull you down because we can’t talk about quality here,” another concluded.
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