Posted on Apr 23, 2021, 5:59 PMUpdated on Apr 23, 2021, 6:29 PM
The aggressive strategy of WarnerMedia is bearing fruit in the United States. Between January and the end of March, its pay cable channel, HBO, and its SVoD service, HBO Max, have jointly recruited 2.7 million subscribers compared to the last quarter of 2020. Owned by the operator AT&T, WarnerMedia – parent company of these two offers – did not detail the distribution of new customers between the historic HBO channel and its video streaming offer, HBO Max, launched in May in the United States, the only territory where it is accessible.
“HBO Max Continues to Deliver Strong Subscriber and Revenue Growth Prior to Global Launch with AVoD Offering [un service financé par la publicité, NDLR], planned for June ”, was content to underline John Stankey, CEO of AT & T. An increase all the more noticeable as Netflix, the global SVoD “King”, has skated in its home market, attracting barely 448,000 new subscribers in the first quarter in the United States and Canada. A level far from its objectives and the expectations of Wall Street.
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