Through Aline Chatel
Published on
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- Team photo with the new red and gold Caen Handball jerseys. Below, the club’s signature. (© Sport in Caen / Caen HB)
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the Caen Handball has a new logo! Eleven years after the appearance of the viking on its coat of arms, five years after a first overhaul, the club promoted to Proligue unveiled its new visual identity on Saturday, September 4, 2021. Its colors change from red and black to red and gold. Viking is simplified and the Vikings brand relegates the name Caen Handball to the background.
We wanted to create a brand that goes beyond handball and that is more identifiable. The aim is to reach people who are not only interested in handball.
With this “more modern and iconic” logo, and the associated signature, Caen hopes to reach a wider audience. The idea is that handball fans aren’t the only ones walking around town wearing a Vikings flocked jacket. “We wanted to get out of the identity of a handball club with its federal name. »Derivatives will be marketed, more for the brand image than for the economic benefit.
A premier Viking logo in 2010
Caen Handball made the Vikings its representation from 2010. It was that year that the new project, symbolized by the rise to Nationale 3, took shape. “We wanted to mark the occasion, remembers Thomas Lamora. A person in the entourage of the club had whispered this idea to me around the Vikings. A first logo had sprung from it, redesigned six years later. With this third version, the Vikings intend to seduce “Norman sportsmen who identify with combat values”.
A Norman identity
Normandy is the other great novelty of the new graphic charter. The red is still there, but the gold replaces the black. “We add a Norman dimension to our Caen identity”, summarizes Thomas Lamora. If Cherbourg appears today as the leader of regional handball, Caen does not want to be outdone.
We must subscribe to this strong logic. It is not excluding compared to others to want to be a flagship club in Normandy.
This new logo is part of a strong desire to conquer a new audience at the Palais des Sports in Caen. The Vikings want to reach beyond handball enthusiasts around the values of fighting spirit that are dear to them …
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