Treat the image of his foal. This was the objective pursued by Paul Midy, the campaign director of Benjamin Griveaux, when he published this Sunday “cool” pictures of the candidate for mayor of Paris on Twitter.
A “crack” even, in the words of Paul Midy, intended to break the tense frame of campaign shots. And not a meticulously prepared political communication strategy, he assured BFM Paris.
Snapshots with the hashtag #cnotrebenjamin incentive. It was enough for the aces of assembly to indulge in the most unexpected diversions.
On the side of La République en Marche, the party of the candidate for mayor of Paris, not everyone has tasted the initiative. According to a political communicator, it would even be “a textbook case of what not to do”.
–
–
