Report from Tribunnews.com Journalist, Hari Darmawan
TRIBUNNEWS.COM, JAKARTA – Gojek introduces shopping services grocery online, GoMart, in Indonesia. This service was introduced after Gojek saw a trend of shifting people’s shopping patterns from coming directly to online due to the pandemic.
Head of Groceries Gojek Tarun Agarwal said, according to a survey conducted by McKinsey, 9 out of 10 people in Indonesia have tried a new way of shopping, from offline to online.
The change in the way of shopping in the community, continued Taruna, is of course very much supported by Gojek by realizing the online shopping experience.
“We are realizing the shopping experience for consumers in the midst of this pandemic, by presenting an online grocery service, namely GoMart,” Taruna said in a virtual interview, Wednesday (10/3/2021).
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Presence GoMart is believed to help people in shopping from home online.
“This GoMart service can certainly meet people’s shopping needs, and is also very efficient because you don’t need to leave the house,” said Taruna.
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Through the GoMart service, Taruna said, people can shop with a more complete choice of merchants and product variants, from shopping for vegetables to fresh food.
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According to Taruna, GoMart itself has been relied on by people who adapt from their offline shopping habits to online needs.
“Through service GoMart This, to give confidence in shopping items we present the shopping assistant feature of Emak Jago, “said Taruna.
He said, this shopping assistant is of course to ensure the quality of the items purchased, especially for fresh food.
“The function of this assistant is to help select quality goods so as to provide an experience such as shopping in a supermarket or at a hypermarket,” said Taruna.
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