With ‘Fertile February’, Lubera Edibles would like to introduce this year’s innovations in sound, image and writing.
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Can it be Gardener spring give without prior IPM? Of course there will be this spring – it has always come … Nevertheless, the question arises for every company in the green sector, how to replace the discussions, the meetings, the perspective conveyed by the IPM. The marketing team at Lubera Edibles® has the ‘Fertile February’ come up with a Novelty festivalthat lasts a whole month and out 10 Video podcasts consists…
But what is behind the “fertile February”? Frederik Vollert, product developer at Lubera Edibles and responsible for innovations, explains: “With the“ Fertile February ”we want to be in Sound, image and writing our this year’s novelties to introduce. And because we don’t want to burden our customers or anyone else interested with an overly concentrated flood of information, we take a whole month to present our innovations. In bite-sized pieces, so to speak. Or to stay in the picture: We also offer the innovations as catchy tunes. ”
In every week in February, each on Friday, a fertile FebruaryNewsletter to Lubera Edibles® customers and subscribers, full of information about the current news, but also with Background stories to Lubera Edibles. You can subscribe to the newsletter here on the Lubera Edibles website.
Markus Kobelt, co-managing director and breeder of Lubera Edibles® adds: “Instead of just boring language information, it contains every newsletter also Links 2 to 3 extra produced for the fertile February Video podcasts (recorded as a video and as a podcast) that can be easily consumed in between. Every episode takes approx. 15-20 minutes, that’s probably enough for a trip to work or a coffee break. During the week, the videos and podcasts are on Monday and on Thursday on YouTube® (www.youtube.com/luberaediblesde) and on Spotify published, but also on the Lubera Edibles homepage. And of course we offer all content, i.e. texts and videos, in German and English. ”
With the gardener talks – the podcast is called Gärtner-Radio / Gardener’s Radio According to Kobelt, the conversational atmosphere of an IPM should also be included: “Before we get down to the subject-specific consequences of the podcast or video podcast, we do one with the 0 number of the podcast real gardener talk, about the weather, about the seasonal prospects, about God and the world. That is also part of the IPM and the Gärtnerfrühling “, Kobelt continues.”
The “Fertile February” program
10 video podcasts are planned for the 4 weeks of February, 2-3 published each week. So that you can adjust to the topics that interest you most, here is this content program:
| Calendar week | Topics: Podcast & Newsletter |
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| KW 05 | Gardener’s talk for the coming spring, what’s coming and what’s not? |
| KW 05 | Yacon & Oca – root crops from the Andes for our gardens |
| KW 05 | Eternal Vegetables®: What is it and why do we need it? |
| KW 06 | Ewiges Gemüse®: When and how is it produced, how is it offered |
| KW 06 | Vegetable breeding at Lubera® |
| KW 07 | Cassissima® and Confi® berries – why black is the new berry color? |
| KW 07 | The Süßblatt® raspberry – what is it? How is it produced? The place in the garden? The place in the berry range |
| KW 08 | Salmon raspberries, Chef® raspberries, Schlaraffia® raspberries: why and why the raspberry families at Lubera® and Lubera Edibles® |
| KW 08 | Gardener talk: How do I produce red and black currants in a container |
| KW 08 | Gardener talk: How do I produce gooseberries in a container |
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