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“From Hobby to High-End: The Success of an Artist Replicating Urban Settings”

An artist makes collectibles out of the most ordinary urban settings. The success is such that some works are now sold at Sotheby’s.

By Le Figaro with AFP

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Originally, creating miniature city sets was just a hobby for artist Danny Cortes. YUKI IWAMURA / AFP

With his nimble hands and childlike eyes, Danny Cortes recreates urban settings in miniature, steeped in culture hip-hop de New York. A hobby at first, which became a source of success among rappers – until Sotheby’s auction house.

“We never stop being children (…) Who doesn’t like toys? Who doesn’t like miniatures?, smiles the 42-year-old artist, sitting in the middle of all kinds of recycled objects, in his studio in Bushwick, a district of Brooklyn. On his table, a work in progress, a replica of a faded and dirty brick facade. Near bricked-up windows hangs a plastic crate that serves as a basketball hoop. “It represents my childhood (…) everything looked like that, abandoned, empty”. « [Il y avait] lots of drugs in the neighborhood”he describes, working his material, polystyrene.

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From $30 to $10,000

Among his other recent creations, a modest Chinese restaurant with a damaged yellow sign and mauve and red brick walls dotted with graffiti. In front of the establishment, the real one, Danny Cortes, cap on his round face and black jacket, still smiles while telling that the New York rapper Joell Ortiz, who grew up nearby, absolutely wanted to afford it. The price? «10.000 dollars»answers Danny Cortes. “The first coin I sold was $30 and I was so happy”he recalls.

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Among his creations, a Chinese restaurant, an ice cube fridge or a piece of furniture on which the letters “ICE” are engraved. YUKI IWAMURA / AFP

The artist makes collectibles from the most ordinary urban settings, “those little things we pass by every day”, which we end up forgetting, but which make up the landscape of the megalopolis. One of his first signatures is a simple ice cube fridge, a white piece of furniture crossed out with the letters “ICE” that sits on the sidewalks of many grocery stores, most often covered with graffiti, stickers and posters, which he meticulously reproduces with a brush. . His repertoire also includes the ice cream van, which we see in the film. Do the right thing (1989) from Spike Lee and whose little New Yorkers still know the sound of the carillon. Typical images nourished by nostalgia on which he adds the effigies of legendary local rappers, such as Notorious B.I.G. where the Wu-Tang Clan.

Dirty and harsh atmosphere

Danny Cortes wasn’t always an artist. But the pandemic has changed his life, pushing him to make a hobby a more assiduous activity, he who had chained trades in sales, construction, or in a homeless shelter. When he exhibited his first creations on social networks, “it just took off”, he summarizes. The artistic label Mass Appeal, of which rap legend Nas is a figure, commissioned him to model a ghetto-blaster for the cover of a mini-album by DJ Premier (Hip-Hop 50 : Vol 1). Last March, four of his works also landed in a “hip-hop” auction of Sotheby’s houseincluding an ice cream truck gone for $2,200.

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Danny Cortes is successful, especially with rappers. He has already made a restaurant miniature for the American 2 Chainz. YUKI IWAMURA / AFP

“He really knows how to capture that gritty, gritty vibe that ’90s hip-hop was born in in New York.”, praises Monica Lynch, former president of the Tommy Boy Records label and consultant for this sale. Through his work, Danny Cortes also wants to “document” a space “that is constantly changing”, in particular his neighborhood of Bushwick, today a trendy haunt of artists and a symbol of a gentrification he does not regret. “I think it’s good, it’s safer. Even though Bushwick will always be Bushwick, there are more opportunities.”he says.

His art is not limited to Brooklyn. He also made a miniature replica of an Atlanta restaurant for its owner, rapper 2 Chainz.

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