Formula 1 world champion announced as new partner

Since the acquisition of Codemasters through Electronic Arts Formula 1 is moving again in the EA cosmos. After losing the rights to Sony in the early 2000s, both F1 2021 and F1 22 have been under the EA Sports banner. And far from the frequent criticism of the current F1 game, the company seems to be trying to show even more presence in the sport. So you have an official partnership with the current Formula 1 world champion Max Verstappen announced. Verstappen was able to secure the title for Red Bull twice in a row.

Max Verstappen and EA Sports

“Whether playing games with friends or staying competitive off the track, EA Sports has always been a big part of my life“, said the world champion in an official statement. “EA Sports is an icon for so many millions of fans and I’m proud to represent them in the 2023 season.The company’s logo will appear on the chin of Verstappen’s helmet.

In addition, content for the EA Sports portfolio is to be created with the pilot. However, the news is interesting given the world champion’s take on Codemasters’ F1 games. So it’s no secret that the Red Bull driver is by no means enthusiastic about the titles or their handling. At the beginning of the corona pandemic, for example, he was one of those pilots who did not take part in the Virtual GPs wanted to participate.

The races, then held in F1 2019, threw F1 stars like Charles Leclerc or George Russell onto the track with streamers like Jimmy Broadbent or footballers like Thibaut Curtois. Verstappen mostly spends his time in the virtual cockpit in the popular racing simulation iRacing.