Steven Sinofsky, a former president of Microsoft’s Windows division, has proven time and time again of to appreciate Apple strategies and also the announcement of the transition of the Mac to the Apple processor liked, to say the least, very much.
Sinofsky, who is not an ordinary person but for 25 years he was responsible for the development and marketing of Windows, Internet Explorer and online services such as Outlook.com and SkyDrive, on Twitter he wrote a series of messages appreciating Apple’s “relentless strategy, execution and vision”.
In the thread series, summarized anyway on Medium, many interesting, some of them leave you speechless given the past of the former Microsoft executive. “Simply put,” he writes in one of the tweets, “what we are seeing is one of the most remarkable product engineering in history.” Sinofsky reports being “stunned” “by the fearless multi-year strategy, the clear unified planning, the definitions of priorities and an incredible execution, which is unprecedented”.
The ex executive of Microsoft is fascinated by the way in which Apple has faced the transition to 64 bits, shaking off everything related to 32 bits in a short time, unlike Microsoft which, even now, offers software such as Office in 32-bit variants. Apple began demanding the transition to 64-bit in 2017 and two years later the old 32-bit apps were no longer supported. «An important part of the Apple model is the absence of fear, with Apple willing to bring its partners and members of its ecosystem towards the new, in an attempt to corroborate its strategy.
Amidst all the details, installing pre-release, and commentary (including my own) I want to take a moment to reflect on #WWDC putting it in context of the past two decades. Quite simply, what we’re seeing is some of the most remarkable product engineering over time in history. 1/ pic.twitter.com/hTrQ1R7Pgv
— Steven Sinofsky (@stevesi) June 23, 2020
“I have no idea how big Apple’s research and development department is” and how many worked on what we saw at WWDC, “Sinofsky continues [….] It is strikingly clear that everyone at Apple works by placing strategic requirements above all else […]. The image on Wikipedia of the Apple release roadmap from 1984 to today should be looked at by each person with wonder, like a masterpiece.
No company in the software world has done so much, so regularly and for so long and certainly not by grinding billions. Sinofsky ends his praises for Apple by explaining that what the Casa di Cupertino is doing will make it possible not only to make great products for billions of people but also to set the bar higher than how some things should be done.
A curiosity: when Steven Sinofsky left Microsoft, the latter claims black on white that one of the companies he could NOT have worked for several years was Apple.
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