We were all in awe a few months ago when Microsoft made a surprise with the announcement of the acquisition of Activision Blizzard, generating a wave of good comments and very high expectations for the company. Recently through an event, The former Nintendo boss praised Xbox’s acquisition of Activision Blizzard, arguing that it was a fantastic idea and a salvation for Activision Blizzard.
The former president of Nintendo of America, Reggie Fils-Aimé, was invited to one more chapter of SXSW 2022, where in addition to talking about the launch of his next book “Disrupting the Game” applauded by Phil Spencer, had words to refer to the current video game scene, along with the acquisitions that are taking place in the industry.
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When Reggie was asked about buying Activision Blizzard, he argued (translated): “The purchase of Activision by Microsoft, I think it was a great salvation purchase, the share price had lost a third with all the cultural problems that the company has had. It was just a fantastic purchase.” Also, when asked if Bobby Kotick should continue, he added “That will be a decision made by my good friends Phil Spencer and Satya, that’s not my call… but as an executive, I know that leaders set the culture and that Activision Blizzard was a bad culture.”
Interesting words from a great industry leader, who is currently promoting his new book, in which he talks about the keys to getting on the right track in video games. Without a doubt, all the great leaders have applauded the purchase of Microsoft, that in the coming months should begin to bear its first fruits, with the promotion of new and exciting games.
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