The holiday season is a time of great excitement for many industries, including the tech industry, during which there is a lot of electronics selling.
The end of the year celebrations are an opportunity for many households to afford electronic devices. Smartphones, tablets, computers, smartwatches, virtual reality headsets, consoles, there is plenty to choose from. Very often, during the first use, it is necessary to go through the activation box. And this is done by communicating with a server from the manufacturer. There may therefore be traffic jams in the event of high traffic. Apple in a pays the price for Christmas.
Problems with activations on iCloud for Christmas
You weren’t the only one having trouble activating your brand-new iPad or Apple Watch these past few days. As AppleInsider reported, Apple has communicated about difficulties in authenticating iCloud accounts. A concern that appeared at the worst time, on Christmas Day. Precisely at the time when many happy people are trying to activate the gift they have just unwrapped. Apple did not detail the problem, content to explain that “heavy traffic” was causing concern. Apple was eventually to mark the incident as “resolved” 36 hours after seeing it. Phew.
A problem that fortunately did not last very long
This is not the first time that the servers have bowed like this. It happens quite often that when demand is very high in a short window of time, such as when a major update is made available, for example, the servers are extremely stressed. Product activations are very numerous around Christmas time, regardless of the brand. And we can easily imagine that this demand was even more important than usual with the pandemic. Tablets and other smart speakers were certainly plentiful under the tree to allow people to stay in touch with loved ones, listen to music or work from home.
Still, a concern of this kind at this precise moment is not the ideal. This should taint the user experience somewhat, let alone for someone new to the Apple ecosystem. There is no doubt that Apple will, or has already done, its best to ensure that this does not happen again.
We know your mom is eager to have everything working and appreciate you helping to set them up. We are experiencing a high capacity at this time which is impacting your ability to set up iCloud, please try back in a couple of hours. https://t.co/waNYZdXpJm
— Apple Support (@AppleSupport) December 25, 2020
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