Brazilian Nubank started using free credit cards eight years ago. Today the fintech company is worth almost twice as much as Credit Suisse. This week the shares will be listed in New York.
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David Vélez and Cristina Junqueira have made Nubank one of the largest digital banks in the world in eight years.
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The Brazilian funk singer Anitta sits on the board of directors, 40,000 Brazilians open a new account every day, and 23 million Nubank customers receive a share after the IPO. The marketing campaigns in the run-up to the Brazilian fintech company’s initial issue on Wall Street were remarkable.
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