The free and pay television channels most watched by Mexicans in the last six years are Las Estrellas and Channel 5, both from Televisa, according to data from the Federal Telecommunications Institute (IFT).
Recent data National Survey of Audiovisual Content Consumption of the IFT highlight that The stars has a 56 percent preference, while its secondary offering, Channel 5, has a 40 percent approval rating.
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This trend is repeated in the restricted or pay television signal, that is, Las Estrellas occupies the first place and is followed by Channel 5, despite the immense offer that exists in this private modality.
Even if the children’s segment is considered, Channel 5 is one of the favorites for girls and boys, both on open and restricted television.
The information released by the regulator highlights that in recent months the audience for educational content has also increased, a segment that ranked third in the most viewed content on both television modes.
This last factor is explained by the alliance reached between the Federal Government and the main television stations in the country, which allowed the program “Aprende en Casa” to become one of the most viewed signals among Mexican infants.
Thus, 19 percent of that segment of the population consumed the contents of said educational program in open signal; In particular, the first place of preferences was also taken by Televisa, through Channel 5.
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The document prepared by the IFT adds that, at least since 2015, open television is the medium with the highest consumption of audiovisual content in Mexico.
According to the survey, 75 percent of the urban population watches this type of content, while 80 percent of people in rural areas have a greater preference for free television.
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