A sculpture of a platinum prism, a golden statue of a mythological Nordic boar, paintings with esoteric motifs on the walls, a branded French mineral water Perrier cast into lavish etched glass goblets. Xixoio’s founder, boss and co-owner knows how to present himself, as evidenced by his company’s ubiquitous advertising campaign, which lines roads, appears on public transport, on the front pages of national dailies, on YouTube and on television.
There runs a spot with footage of the night Earth from space and talks about the belief in a new financial ecosystem. Thanks to him, people have to “gain a share in the success of companies” and at the same time get out of the covid crisis, in which they do not know “whom and what to believe”. In the press, the advertisement focuses on the personality of the majority owner of Xixoio, Richard Watzke. The campaign thus focuses on creating brand awareness rather than explaining the principle of operation of the investment platform.
The ambition of Watzke’s company is to create a system used to finance companies. Instead of bank loans, issuing bonds, entering investors or listing shares, companies would issue investment tokens – a kind of virtual equivalent of securities, but without legal protection. A company interested in financing will present its intention, such as investing in a new facility, Xixoio will assess it and then issue tokens. The investment is financed from their sale, the money is to be released gradually upon fulfillment
