Analyzing what happens on social networks has become a necessity for hundreds of social players. From those curious users who want to understand the trends, to companies seeking to perfect their strategies and ending with politicians in digital campaigns, everyone seeks to understand which and how are the viral stories that run on platforms like Facebook.
The big social media companies have launched a series of solutions in this regard that, in many cases natively, provide options to track, monitor, measure and analyze the viral content that everyone talks about.
One of them is (so far) CrowdTangle, a Facebook public information tool that allows you to track, analyze and report on the spread of popular stories within the social network.
It is important to mention that this tool, which also considers content that spreads erroneous content, does not track the content of regular Facebook profiles; It only takes into account those that are verified, owned by companies, or that content that manages to go viral, not necessarily organically. The measurement considers what happened on other social networks such as Twitter and Instagram.
Knowing this, a recent report published by Bloomberg is striking, indicating that Meta is about to eliminate this tool.
This movement was already expected for a few months, after various failures in the resource as well as some reports that spoke of a progressive elimination of support for the tool by Facebook.
Does the story with Facebook end?
Facebook bought CrowdTangle around 2016 as a move to help publishers “display stories that matter, measure their social performance, and identify influencers.”
Thus, it has been used to identify both false information and content generation and distribution phenomena on social networks within various contexts.
Now, the aforementioned report indicates that the days for this tool are numbered. From Bloomberg they highlight that Meta and Facebook officially began a closing process since February, but it stopped due to the impulse of the European Union Digital Services Law.
According to a spokesperson for Facebook’s parent company quoted by Bloomberg, CrowdTangle is expected to be available during at least this year’s midterm elections in the United States.
However, there was talk of a “eventual” closure with a number of Facebook engineers already assigned to this task. In fact, the aforementioned spokesperson stated that Meta has plans to release “even more valuable” tracking and analysis tools in the future.
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