Facebook reveals way to monetize licensed music in videos – IT Pro – News

Facebook introduces Music Revenue Sharing, a way for video creators to use and monetize licensed music. The licensees and Meta also earn money from the concept.

The program in question makes it possible for creators to use licensed music, after which they receive twenty percent of the advertising revenue from the video. Meta and the music licensees split the rest of the revenue from ‘in-stream advertising’, though Facebook in the announcement no further percentages.

Makers were already able to make music from the respective audio library in videos, although according to Facebook it is the first time that money can be earned on this scale. The Music Revenue Sharing program is available worldwide starting today, although for now only streams in the United States can actually monetize using licensed music. “We’ll be expanding this to the rest of the world where music is available on Facebook in the coming months.” Music on Facebook has been available for several years in the Netherlands and Belgium, among others, which would mean that the service will come to these countries late this year.

To be eligible for the program, a maker must meet a variety of requirements. First of all, a maker has to qualify for advertisements and must meet the requirements of the Partner Program. Furthermore, a video should be at least a minute long and primarily revolve around the footage used; simply publishing licensed music to monetize it is not allowed.