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Facebook: Face recognition abolished – function controversial for years

Facebook wants to stop its facial recognition system in the future and delete corresponding data from more than a billion users. It is one of the biggest changes in the handling of facial recognition in the history of technology, wrote Jerome Pesenti, vice president for artificial intelligence at Facebook’s recently renamed parent company Meta, in a blog post. Attempts are made to weigh positive cases “against growing societal concerns” when using the system, especially since government agencies have not yet established clear rules.

Facebook is reducing functions

More than a third of the daily active Facebook users have agreed in the terms of use that their faces can be recognized by the system of the online platform. That’s around 640 million people. In previous years, the network had already scaled back the technology introduced more than ten years ago. In 2019, the function was abolished with which Facebook friends of users could be identified on uploaded photos and “marked” on an automatic suggestion. Because of the flagging option, Facebook was sued in the US state of Illinois.

Facebook’s latest move “is a fine example of trying to make product decisions that are good for users and the company,” said Kristen Martin, professor of ethics and technology at the University of Notre Dame, Indiana.

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Facebook is renaming itself to “Meta”

The company founder and boss Mark Zuckerberg announced on Thursday. It’s about writing the next chapter of the company. © Reuters

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Biggest PR crisis for Facebook

The U-turn comes at a turbulent time for the online platform. The company only announced on Thursday that it would rename itself to Meta. The name change does not apply to the social network itself. The move should help the company focus on building a technology for the next phase of the Internet: the “Metaverse”, as it was called.

In addition, Facebook is groaning under its probably biggest PR crisis to date, after documents pierced by ex-employee and whistleblower Frances Haugen suggest that the company was aware of the harmful effects of its products, especially for young people, but often little or nothing against it have undertaken.

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