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Extended reality and Metaverse, new sales opportunities for the fashion industry.

León, Gto.- Nadia Tamez is creative director and founder of Synergy Studio,
whose headquarters are in the City of Guadalajara. At 23 years of age, he has been
recognized by Coolhuntermx as one of the 29 most influential creatives
in Mexico under 30 years of age.
The first conference of the “Pavilion of Knowledge” in its #88 edition
of Sapica that takes place from March 7 to 9 of this year,
corresponded to the young Nadia. Her appearance on the scene was surprising since
He was wearing a “Virtual Reality Head set” (virtual glasses) that made
harmony with an outfit completely in black.
His talk began by talking about the evolution of connectivity where
he gave as an example the oldest instrument of communication, the telephone
traditional, which began to evolve from the beginning of the last century.
After that, he made reference to personal computers that
began its development in 1980. The reference was when the
mobile phones and that according to its evolution, at the end of the last century
and the beginning of the 21st century, makes an intense connection with social networks
that today give life to what is the Metaverse.
With some clear examples on social networks, he continued talking about
what Facebook is today through “Horizon words” and put several
examples through your cell phone, the entire virtual world and the

“Metaverse” of course, which can be used mainly in
Instagram, snapchat and obviously on Facebook.
What is currently, what is coming and what will come soon generates
great opportunities since the “Metaverse” is being promoted
technologies, platforms and tools. digital graphics are
fundamental to increase the experience, but above all, this is of
great application in the physical world, fashion and digital media as they range
hand in hand and this phase of creation is through 3D technology.
Great digital examples for ecommerce presented Nadia and explained
clearly and precisely the different technologies that change the same outfit
and that are essential for the consumer who navigates through a
digital store since currently people seek to live novel experiences
through technology.
It is important to refer to the now and the metaverse experiences
mainly through 2D applications with an evolution in commerce
communication communities digital products web experiences
experiences in augmented reality through organic and Apps.
What will come very soon will be building bridges from our
applications to virtual and more immersive 3D experiences.
What will come next is that you begin to imagine what could
mean the metaverse for your business and virtual reality will be for
companies in training, development and virtual work.
Nadia ended with interesting examples where five models,
showing creations of different brands and designs, were made
transformations through Nadia’s own cell phone.
Without a doubt, the first exhibitor scores a 10 in her exhibition this and much
more is the product of an organization to take the attendees of that pica
a pavilion of knowledge with the most current within the world of
business.

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