Jakarta, Selular.ID – Erajaya Group again held the largest national-scale retail and distribution promotion program, namely EraVersary 2021.
EraVersary, which has entered its fourth year, is a special moment. The reason is to commemorate the 25th silver anniversary of Erajaya Group.
“This 2021 EraVersary is very special. Because it is also in the framework of the 25th anniversary of Erajaya Group,” said Joy Wahjudi, Deputy President Director of Erajaya Swasembada, during an online press conference, Wednesday (18/8).
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EraVersary 2021 runs from August 16 to October 31, 2021. With the theme ‘Gifts for Everyone’, this program presents various interesting events and offers, such as iBoxing Week, Erafone Fair, Eraspacetival, Big Bang promo, Flash Sale and others.
This year the EraVersary program is again supported by Samsung as the main sponsor and IT (Immersive Tech), Oppo, Vivo, Xiaomi, and XL Axiata as co-sponsors.
Other favorite brands also provide support, such as Apple, Garmin, HUAWEI, Realme, Nokia, Indosat Ooredoo, The Face Shop, Anker, Asus, iLuv, Infinix, Jabra, JBL, Kajsa, Merdis, Micropack, Microsoft, Otter, Sandisk, Smartfren, Tec Protec, Trade-in Plus.
Hasan Aula, Deputy President Director of Erajaya Group, said that even though it was still in a pandemic atmosphere with all its uncertainties, Erajaya was still optimistic to run the biggest promo event and was awaited by its customers.
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“We want to give appreciation to our customers and distribution network partners, as well as to celebrate Erajaya’s Anniversary, which has served for 25 years. We hope that the presence of this annual program will get a positive and enthusiastic response from the community as in previous years,” said Hasan.
And just to add, Erajaya throughout semester 1 of 2021 managed to maintain the momentum of the Company’s performance by successfully increasing the Company’s profit almost 5 times compared to semester 1 of 2020, which recorded Rp558.5 billion in profit in semester 1 of 2021.
“We can also increase sales to Rp 21.4 trillion in the first semester of 2021, an increase of 47.6 percent compared to the same period last year,” said Hasan.
According to him, this success is due to a variety of new products that have also emerged and are highly accepted by consumers thanks to the latest and superior technology where the need for handsets and other supporting products is very important to support activities during the period of activity restrictions that occur.
“In 2021, with the reopening of our chain of stores, we can still see many customers who continue to like transacting in stores, because there is a desire to see, try and feel and get a satisfying shopping experience directly from our sales specialist. This of course encourages the Company’s overall performance,” he explained.
And the role of a strong store network, which as of June 30, 2021 has 1,067 retail stores with 88 distribution points, as well as collaboration with more than 64,000 resellers in the regions of Indonesia, Malaysia and Singapore. Service/EraXpress, Omni-Channel, and Online promotion & exhibition.
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