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Entain blends sports and entertainment in a new virtual reality experience

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to company Maintain, in alliance with the global technology and media firm Verizon Media, launched a series of exclusive products for virtual reality headsets for free Oculus Quest 2, through which it will be possible to access the live broadcast of football matches and will provide experiences that allow fans to create fantasy lineups in virtual reality, play different sports games virtually with friends and enjoy exciting attractions through the immersive content.

“We continually offer our customers a wide range of exciting and innovative experiences, and virtual reality is an excellent opportunity to innovate in new ways“explained Entain COO Sandeep Tiku.” The goal is to combine sports, entertainment and different types of immersive games in a single product, providing customers a great mix of new and exciting things to enjoy“he added.

Customers will also be offered immersive experiences with music and bands, reflecting Entain’s broader ambitions to lead a new generation of interactive sports and entertainment. Even if many of the new features will be revealed at launch.

“We know that consumers are looking for more multidimensional experiences, in which the ability to place a bet is just one of the ways they want to have fun. So, we want to surprise you and give you better experiences than you have ever had before, and at the same time also using our state-of-the-art technology to keep our players safe, “Tiku said.

Entain is pioneering immersive gaming and betting experiences for sports fans, with a one-of-a-kind virtual reality multisport entertainment experience that will be piloted later this year.

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