- BenDrico
- BBC-San Francisco
Musk accused Apple of exerting influence over cyberspace and charging for app downloads
Billionaire Elon Musk has said Apple has stopped most of its advertising on social networking site Twitter, accusing the communications technology giant of threatening to remove the platform from its App Store.
Musk’s attack on Apple comes after several companies stopped spending on advertising on social networking site Twitter, amid concerns about the company’s new owner’s plans to oversee the site’s content.
The BBC has attempted to obtain Apple’s comment on these statements, but the company has not responded to any of these attempts.
The company president previously said that Twitter is seeing a “massive” decline in revenue due to pressure from activists on advertisers.
In a series of tweets on his account on social networking site Twitter, Musk accused Apple of engaging in “censorship,” leveling several criticisms of the communications technology company, including charging commissions on its sales through its grocery store. applications, “App Store”.
He added, “Apple has stopped advertising on Twitter. Do they hate free speech in the US?”
He directed his speech to Tim Cook, Apple’s CEO, asking, “What’s going on, @tim_cook?”
Despite what the Twitter CEO said Apple threatened to remove the social networking platform’s application from the App Store, Musk did not explain the reason that could prompt Apple to do so.
Musk, who acquired Twitter last month for $44 billion, is facing pressure as a large number of companies stopped spending on advertising on Twitter’s trading platform.
And the CEO of the social networking company has revealed some ideas to increase Twitter’s revenue, including converting the account verification service into a paid registration on the site and application. But so far, most of the company’s revenue is still generated from advertising.
Several companies, including Cheerios, General Mills and Volkswagen, have announced they will stop advertising on Twitter in recent weeks.
And Media Matters, a website that specializes in following news on social media platforms, tracked that half of the top advertisers on Twitter have halted their ads on this platform due to concerns about the platform’s future directions, led by the administration of Musk.
Omnicom, Apple’s advertising agency, has recommended the Silicon Valley giants temporarily stop advertising on social networking platform Twitter over concerns over brand integrity, according to US technology website The Verge.
As part of his battle with Apple, Elon Musk sparked a debate about the influence Apple exerts on online activity through the App Store, an app that allows iPhone users to download games and other applications.
It’s likely, according to its current stance, that Apple will receive about 30 percent of the money Twitter plans to charge some users as sign-up fees.
And Musk tweeted a sarcastic tweet saying, “Pay 30%…go to war,” via an image showing a road sign pointing directions with one arrow pointing up and the other down. right pointing to the phrase “with another image of a car written above it “Moss” heading to the right.
