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Electricity is getting more and more expensive. “The prices of some products may increase by up to 20%”
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The educational campaign was commissioned by the Polish Electricity Association (PKEE), which represents the interests of the Polish energy sector, including companies in which the State Treasury has a stake. – We wrote out such an order. We want to make an educational campaign that will show Poles how they can protect themselves from pay rises electricity priceswhich are inevitable. How can they minimize their effects – he said in an interview with “Republic“Maciej Kość, communication director at PKEE.
The educational campaign is to prepare for the road
The shape of the campaign is just taking shape. – It was very difficult to choose a campaign contractor. The more that our order was specific, very detailed. We have been working on it for a long time, because we want to achieve a specific effect – explained Maciej Kość.
According to “Rzeczpospolita”, the educational campaign may start within a month. At the moment, it is not known whether it will only be an online campaign or will also cover television and the printed press. – The idea for the campaign is to be presented to us by the agency we chose in the tender – said the communication director at PKEE.
Costs of the announced educational campaign are covered by a trade secret. – We don’t really have an estimate yet. The cost will depend on the scope of media involvement – explains Maciej Kość in an interview with Rzeczpospolita. If the campaign goes to television, and thus has a wider scope, its cost will be higher.
We will face an increase in electricity prices
As previously reported on Next.gazeta.pl, increases cen current are already certain. The only question is what prices will be agreed by the Energy Regulatory Office (ERO). Energy concerns want to raise prices current, with 10-15 percent usually being talked about. rising prices. Meanwhile, Enea announced that it would ask the Energy Regulatory Office to raise the energy tariff for households by nearly 40 percent.
As Bartłomiej Derski from WysokieNapiecie.pl explained in an interview with Next.gazeta.pl, the main reason for the increases is the cost of CO2 emissions, which increased to 55 euro per ton (from 33 euros in January). In addition, electricity has also increased in price on the wholesale market and for a megawatt hour with collection in 2022 you already pay PLN 100 more than eight months ago.
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