The RTL-Zwei marketer El Cartel Media is expanding its portfolio to include sports content and is now co-marketing all of it Sport1 YouTube channels GmbH. El Cartel will offer the content both individually and in combination with channels from RTL Zwei’s YouTube network. The offer includes the main channel with around 706,000 subscribers, as well as three other special interest channels on the topics of motorsport, tuning and eSports/gaming. Non-skippable ads, skippable ads and bumper ads are used as advertising forms.
Stephan Karrer, Managing Director of El Cartel Media: “With the Sport1 YouTube channels, we are expanding our portfolio with very attractive content that appeals primarily to young men. In combination with our own YouTube channels, which have a wide reach, but also with TV brands such as ‘ GRIP – Das Motormagazin’ and our partner McFit, we can create cross-media campaigns for a particularly popular target group.”
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Matthias Reichert, COO and member of the management of Sport1 GmbH: “Men, sport and entertainment – this combination fits together perfectly for our joint marketing of Sport1 on YouTube. Sport1 as the number one 360-degree sports platform in combination with RTL Zwei and El Cartel Media – leading in young entertainment topics: With this setup, we will be able to offer the advertising market bundled, high-quality and wide-reaching environments on YouTube in the future.”
