Economy | Marseille: the ready-to-wear brand Deeluxe reconnects with retail and strengthens digital

M in the limelight than some of its southern counterparts, Deeluxe is far from being a beginner among fashion professionals. More than 15 years have passed since the creation of this Marseille ready-to-wear label. Its founders, two brothers, are two children of the ball. Jean-Michel and Laurent Sanchez initially managed multi-brands and H. Landers franchises, created by an uncle on the mother’s side: “We learned alongside them by mastering two versions of retail. We wanted to stand on our own feet and to create our brand “, explains Laurent Sanchez. Quickly, they buy back the shares of their original partner. “We started in 25m². And we had the opportunity to buy this 1200m² building.
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