This is a first in Europe: the ChatGPT artificial intelligence, which has been making the buzz for several months, is boarding vehicles from the DS Automobiles brand. The French premium manufacturer announces that ChatGPT now complements DS IRIS SYSTEM voice recognition in order to offer a new driving experience.
ChatGPT for a new experience on board
This integration is offered to the first 20,000 customers who activate this feature on this dedicated space. The idea of the brand? Strengthen the conversational relationship between DS IRIS SYSTEM and the vehicle driver. With ChatGPT, the possibilities become almost endless. Behind this first, DS is innovating and serving as a laboratory for the Stellantis group regarding AI. In fact, the service, offered for 6 months, will allow the group to begin the pilot phase of the project “SoundHound AI powered by ChatGPT API” by measuring the interest in bringing an AI on board. And also determine if it actually benefits the user experience.
If, on paper, this may seem like a gimmick, in reality, the two presentation videos produced by DS Automobiles turn out to be rather relevant. Above all, this reinforces the interest in having voice recognition on board your vehicle even though it is often a feature that can be used due to the lack of real added value. By integrating ChatGPTDS offers something concrete to the vehicle’s passengers.
ChatGPT is available across the entire DS range equipped with DS IRIS SYSTEM, in France, Germany, the United Kingdom, Spain and Italy, in each of the languages of these countries. Review of the experience in six months. In the meantime, I shouldn’t delay talking to you about it again, after having tested it!
DS Automobiles enters a new dynamic
New brand signature “Traveling is an art”. New campaign – very successful – for the DS 4. Integration of ChatGPT on board… DS is in great momentum. Could these be the first effects of the arrival of Olivier François at the helm?
2023-10-23 19:36:10
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