Disney creates an internal marketing agency due to its relationship with National Geographic – La Publicidad

Disney is merging its TV firm and the marketing and advertising teams of National Geographic within a single agency led by Jayanta Jenkins.

The new team will be organized around the functional expertise of creativity and the development and execution of campaigns to promote the programming created by the two groups. The agency will oversee creative marketing, advertising, media planning, events, talent relationships, and award strategies for all content created by Disney + and the Disney and National Geographic networks.

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