Home » Entertainment » DetonatioN Co., Ltd. Partners with CRAZY RACCOON for E-Sports Development and Expansion

DetonatioN Co., Ltd. Partners with CRAZY RACCOON for E-Sports Development and Expansion


DetonatioN Co., Ltd. (Headquarters/Tokyo, CEO/Nobuyuki Umezaki) has entered into a partnership with Samurai Kobo Co., Ltd., which operates the professional e-sports team “CRAZY RACCOON” (hereinafter referred to as “CR”), to ensure the sustainable development of both companies in the e-sports business. For the purpose of business development, we have concluded a comprehensive business partnership agreement to expand fan business such as promotions, merchandise sales, and events. The details were announced. Excerpt from the press release below.


DetonatioN and CRAZY RACCOON enter into business partnership

1. Purpose of business alliance

The professional e-sports team “DetonatioN FocusMe” operated by our company is the first in Japan to establish a “professional gaming full-time system,” which is the basis of the current professional e-sports team model, and is the first in Japan to establish an “athlete The team is attracting attention as a pioneer of professional e-sports teams in Japan. In the competitive scene, we are known as a strong team that has participated in world tournaments in many categories. We also have strong sales capabilities and have secured sponsorship from 20 companies from various industries, including famous companies. On the other hand, the influencer business centered on streamers, which is important in the esports business in recent years, has been an issue.

The professional e-sports team “CR” operated by Samurai Kobo Co., Ltd. has a total of over 20 million followers on SNS, and the highest number of simultaneous users of the unique event “CR CUP” has reached 230,000, making it an influencer business. has strengths in In addition to contributing to revenue through video distribution, merchandise sales, fan events, etc., having many fans attached to the team makes it easier to attract strong and influential players, creating a virtuous cycle in which they can play an active role in the competitive scene. You could call it a team.

By leveraging CR’s influencer business know-how and art direction skills, we hope to achieve further sustainable growth for our company and DFM, and further support the Japanese e-sports industry by collaborating with Japan’s top professional e-sports teams. We have concluded this business partnership agreement with the aim of realizing development.

2. Details of business alliance

We will collaborate on all aspects of influencer business expansion, mainly in DFM’s VALORANT division, such as public relations, video creation, online watch parties and events, and goods production and sales, by leveraging our respective know-how and existing assets.

3.DFM VALORANT 2024 Roster

Due to the business partnership, players from CR will be added to the DFM VALORANT division. The following lineup will be participating in the 2024 VALORANT Champions Tour Pacific. Information regarding backup staff will be announced separately.

DFM VALORANT Category: Suggest、Anthem、neth、Meiy、popogachi、JoxJo、SSeeS

Overview of Samurai Kobo Co., Ltd.

Company name: Samurai Kobo Co., Ltd.
Representative: Daichi Takano
Address: Frame Jinnanzaka CRAZYRACCOON, 1-18-2 Jinnan, Shibuya-ku, Tokyo
Established: June 13, 2018
Business details: Management of professional e-sports team “CRAZY RACOON”
Capital: 1,000 million yen

Overview of DetonatioN Co., Ltd.

Company name: DetonatioN Co., Ltd.
Representative: Nobuyuki Umezaki, Representative Director and President
Address: 4th floor, Sumitomo Fudosan Azabujuban Building, 4-1 Mita 1-chome, Minato-ku, Tokyo
Established: June 15, 2015
Business details: Management of professional e-sports team “DetonatioN FocusMe”, management work for players and streamers, e-sports consulting, etc.
Capital: 10 million yen (as of the end of August 2022)

About DetonatioN FocusMe

DetonatioN FocusMe (DFM) is a top-level professional esports team in Japan that has participated in world tournaments, and operates from its home stadium in Nagoya. We have over 40 members, and our goal is always to win on the world stage. In February 2015, we established a “professional gaming full-time system,” which is the basis of the current professional gaming team model, and in March 2016, we obtained “athlete visas” for foreign players belonging to the team, and in 2021. In October, the League of Legends division became the first Japanese company to make it to the top 16 in the world tournament for the same game title, attracting attention as a pioneer among professional e-sports teams in Japan. Additionally, in the VALORANT division, we are participating in a league held in Seoul, South Korea as a participating team in the “VALORANT Champions Tour PACIFIC,” which brings together some of the world’s most powerful teams.

DetonatioN FocusMe homepage: http://team-detonation.net/
DetonatioN FocusMe X:https://twitter.com/team_detonation
Detonation FocusMe VALORANThttps://twitter.com/DFM_VALORANT
DFM eSports Twitter:https://twitter.com/DFMeSports

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Source: Pressrelease

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