Lempel added that the marketing team will try to create an ad campaign that matches the scale and quality of the past. Although this year the task has become more difficult – many exhibitions, where they often advertised or presented new consoles, were either postponed or completely canceled.
And if earlier it was possible to get acquainted with a novelty at demo stands, then this time such a convenient opportunity will not be presented. Therefore, the conditions in which the world is now influenced the first commercial, which appeared yesterday. In different circumstances, Lempel said, the firm would have presented a slightly different type of video.-
In addition, the new video has formally launched a PS5 advertising campaign, and other similar releases are expected in the near future. Probably a large part of them too dedicate special features of the new platform.-
The structure of the advertising campaign, which will now be global, has also become a new challenge. If earlier separate teams were responsible for launching the console in different territories, which created their own promotional materials and slogans, now they will be the same for everyone – they will only be localized.
Strictly speaking, Sony began to apply this policy with the launch Spiderman for PS4.
Also Lempel called the line of games at the launch of the new platform and later “the best in the history of PlayStation.” We are talking about both the projects of Sony itself and its partners.
According to media reports, the next PS5 show should take place before the end of the month. –
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