Dekabank CMO Lothar Weissenberger: “Investing meaningfully creates the future”

It is an attention-grabbing campaign that Dekabank has been using since this week to promote a sustainable securities culture (agency: Scholz & Friends). “Meaningful investing is new investing”, however, aims to do much more than provide impetus for sustainability and green investments for customers: “We have deliberately put the topic more broadly on our new marketing and communication platform,” says Lothar Weissenberger, Managing Director Marketing and Digital media at Dekabank.-