Dazn, Sky and Tim towards an agreement: Serie A on a single decoder

Where we will see the championship of football of A league which leaves on 13 August? They continue the evidence of understanding between Tim, Dazn and Sky, who have been working for months on an agreement to bring the Dazn channels back to Sky and, perhaps, the Dazn app on the Sky Q decoder. MilanFinance. Let’s see what the situation is less than a month before the start of the season.

Dazn on Sky channels?

Dazn is the owner since last year and until 2023/2024 of the rights of the whole championship: 7 exclusive matches every day, 3 co-exclusive with Sky. Now the streaming platform could bring its channels back to the Sky decoder to broadcast the best matches of the day here: this is partly what had happened in the previous three years (when the Dazn 1 channel was available on Sky) and this is what happens today in subscriptions. for commercial establishments, where the Dazn signal arrives via satellite without a hitch in the connection.

Sky in this scheme would not have a sublicense of the rights, but only the availability of Dazn in his bouquet. There would remain for users two separate subscriptions but a single remote control and perhaps the definitive resolution of the transmission problems. The agreement would bring a few tens of millions into the coffers of Dazn da Sky: this is still a question. At the same time, Tim would reduce his commitment with Dazn from 340 million to about 250, giving up the exclusivity of Dazn. In Germany, such an agreement has already been signed: the Bundesliga on Sky at 39.90 euros per month, when the subscription to Dazn (for 106 games) costs 29.90 euros per month and the one to Sky 20.50 euros per month. month.

How much does it cost to see Serie A on Dazn

Dazn has revised its price list for next season, effective from next 2 August. A year ago football in promotion cost € 19.90 per month, with the possibility of sharing the subscription using two devices at the same time and thus halving the costs. Now, after the promotion, football on Dazn costs 29.90 and above all the streaming platform has excluded the possibility of shared viewing for this type of Standard subscription: to have two users connected at the same time you need a Premium subscription at a cost of 39.90 euros . With the summer break of the league, many users have taken advantage of the ability to suspend their subscriptions.

The ratings will be detected by Auditel

Meanwhile, Agcom “has favorably taken note of the initiatives taken by the company Dazn aimed at ensuring the correct fulfillment of the requirements formulated, in particular, that of using Auditel, as JIC (Joint Industry Committee, ndr) operating on the national market, for the detection of audiences through the adoption of the so-called total audience system. The Authority – it is specified in a note – reserves the right to carefully monitor the next developments in view of the publication of the total audience data starting from the start of the 2022/2023 sports season. The objective is to release to the market a certificate such as that produced by a JIC, in compliance with the principles of transparency, non-discrimination and comparability of measurement “.

With regard to the audience survey for the next 2022/2023 SERIE A TIM season, DAZN will use Auditel’s Total Audience system. After the enhancement of Customer Care, this is the second result of a broader program of interventions launched by the leading group in sports streaming also thanks to the constructive interaction with AgCom in recent months. Stefano Azzi, CEO of Dazn Italia thus comments on the important news “The entire sector is experiencing a phase of digital transition which has registered a significant acceleration with the advent of Serie A TIM live streaming on DAZN, with football being acting as a driving force for the digitalization of the sports industry. The collaboration with Auditel, which has been our strategic partner since 2019, is thus further strengthened in view of the next season. We are obviously very happy with the appreciation that comes from AgCom and we confirm our commitment to complete all the work undertaken “.

Romano Righetti, General Counsel Dazn Italia underlines “The advent of live streaming has triggered an unstoppable change that involves the entire sector and that is redefining new standards for the entire live streaming industry and beyond. In this process, the collection of audience data for the TIM Series entrusted to Auditel represents another important result, the result of the effective collaboration carried out with the Authority in recent months. Immediately after the approval by the Auditel Board of Directors of the Total Audience system, on March 22, we launched an intense joint work program to carry out in a very short time all the complex technical activities envisaged by the Auditel protocols. We are facing the test phases of the systems to complete the assessments, jointly with Auditel, which the introduction of this new system of audience measurement necessarily requires “.

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