Daï Shen (President of Demos): “We remain the preferred partner of companies and individuals for the development of skills and employability”

Demos is more than 300,000 people trained each year, 8,000 expert speakers, more than 20 fields ofexpertise with 50 years of experience.

What is the principle of Demos? Present the company in a few words?

Daï Shen : Demos is an international group, a major player in professional training for 50 years, which supports organizations in the development of their human capital, in a context of major upheavals and transition to a new social, economic and political model in all spheres. of the society. We offer training, consulting and coaching services aimed at improving and developing individual and collective skills and employability.

Demos is the privileged partner of companies and individuals for the development of skills and employability.

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Today Demos continues to grow, in particular thanks to its alliance with the Weidong group, one of the leaders in training in China with 130 million online learners and UNESCO’s first global partner in the field of education. .

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How was the company born?

Demos was created in 1972, we are celebrating our 50th anniversary this year. Its creation responded very clearly to the growing need of companies for professional training to support their economic development, in particular international development. Since then, Demos has always anticipated market developments and business needs. This is how, in the 1980s, Demos launched into digital, first via the Minitel, then with the first e-learning modules and demostraining.com, the first European B to B distance training platform, and SkillsEval, an online skills management tool.

The company developed rapidly and relied on external growth: acquisitions of Médiacursus, the Revue d’Etudes, MindonSite (MOS), STS and Elearning Agency. At the same time, Demos has established itself in a sustainable way internationally with Global Estrategias in Portugal and Spain and especially Hemsley Fraser, a key player in vocational training in Great Britain and the United States.

Today Demos continues to grow, in particular thanks to its alliance with the Weidong group, one of the leaders in training in China with 130 million online learners and UNESCO’s first global partner in the field of education. .

What are your short term goals?

In the short and medium term, each organization, each individual faces major challenges linked to the digital, ecological, energy and societal revolution which is overturning benchmarks and distorting perspectives. In this context, the social body, if it wants to avoid downgrading, needs to acquire the essential capacities to adapt in real time to these permanent evolutions. This phenomenon, amplified and accelerated by the global health crisis, arises at the individual and collective level. The post-crisis context of strong economic recovery also leads to a massive and rapid need for skills for greater competitiveness. Many professions are also in tension.

Demos’ raison d’être is to support these collective transitions and to solve the equation of individual retraining alongside organizations, with the aim of preserving employment and strengthening social cohesion. Our teams are working to facilitate accessibility and the acquisition of the new skills expected in this new world, by securing career paths. We are working to offer the market new training courses that correspond to these new needs, such as hybrid management, remote business development and CSR.

What is your business model?

The value creation of our services aims to better meet the needs of customers, to offer them adequate services.

Demos has chosen innovation to modernize the training system and accelerate the hybridization of teaching methods, in the service of efficiency and shared performance.

The value creation of our services aims to better meet the needs of customers, to offer them adequate services. We strive to be “just in time” and “just enough” to meet the needs and constraints of our customers.

Do you want to address another point concerning Demos?

The culture of the Demos group has been forged over fifty years by teams committed to four key values ​​that help us pursue our mission with strength and conviction: innovation, respect, passion, customer culture. The training market is constantly changing. It is very dynamic and Demos will actively participate in supporting the profound change in our profession and seizing the wonderful opportunities that are opening up to us to shape the future in the service of skills development.

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