In the Czech Republic, retail chains that emphasize how cheap goods they sell are starting to do exceptionally well. There is a very popular concept of stores abroad, where you can buy so-called up to one dollar or one euro. In the case of the Czech Republic, this is the equivalent of some 25 CZK.
Curiosity plays a role
You might be thinking that you can’t buy much at this price today, but you’d be wrong. In the country, for example, the Action chain, which boasts unusually interesting statistics, is expanding on a large scale. More than 1,500 items here cost up to 25 CZK, i.e. quite a bit less. And that’s a huge amount of products.
The average price of an item is around 50 CZK, which is still very little if we take into account that this chain sells household and garden equipment, necessities for motorists, drugstores, but also attractive foods that you know from abroad. In total, it sells some 6,000 different products in its branches, which it also regularly changes.
At the same time, Action is doing really well in the country, which allows it to constantly expand. He opened his first store only a few years ago, but now he’s close to 70 in total, and he’s definitely not going to slow down. In a way, the huge success of the Pepco chain, which is now facing some difficulties, is repeated here. But Action is even cheaper and also more generally focused.
Brilliant strategy
“I really like coming here and I always buy something useful. You can’t leave it there for those prices,” says Mrs. Marie from Kladno. “I regularly shop here, for example, at the drugstore, which is not only much cheaper, but also of better quality because it is from abroad. For example, washing powders or dishwasher tablets are great. But I also like that they keep changing the assortment, so you can always find something new here.“
Also read: Shops are suddenly canceling self-service checkouts. The Czechs transported them and started buying them at a big discount
In any case, it is an interesting business concept that also arouses curiosity in customers. They visit stores regularly because they don’t want to miss out on any bargains. They cannot order goods online. That’s a simple strategy. The store knows very well that once someone gets there, they can sell them more than they actually need.
Foto: Shutterstock
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2024-04-13 18:00:36
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