The year is 2005. Facebook is as far removed from its current status as a world power as Didi Kühbauer is from a career as a silent monk. Twitter has not even seen the light of day, Instagram only exists in the confused minds of some weird IT nerds. The video platform YouTube has recently hit the market and is in the process of establishing itself there. Nike was supposed to be the company that helped the platform achieve its first global ratings hit. Leading actor: Kick magician Ronaldinho. For an advertising campaign as part of the “Joga Bonita” series, he grabs the ball, dances towards the 16 limit and volleyball on the crossbar. The ball bounces back, Ronaldinho tames it with his chest, juggles a little and hits the crossbar again. This time he takes over the “rebound” with his thigh and then quietly passes it on. A discussion about the authenticity of the video quickly ignites. The piece is still cult. Remember with us!
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