According to Forbes, Cristiano Ronaldo is the highest paid soccer player in the world, but the Portuguese is much more than that. He’s a real company, a global brand that goes beyond the boundaries of the pitch. And it couldn’t be otherwise, because the estimated fortune amounts to a few hundred million euros. Money that makes a lot, if not everything, possible.
Investments, from hotels to hair
Ronaldo’s business is extensive and diversified, as there are several areas in which the Portuguese world champion has invested his ample income. Just think of the hotel chain that bears his name: it’s called Pestana CR7 and includes hotels in Lisbon, Madrid (the Pestana CR7 Gran Via Madrid, a luxury 168-room hotel that opened last June), New York (in Times Square) and Funchal on Madeira Island, where he was born and where he retreats when he wants to breathe the air of home.
But Ronaldo literally wanted to flaunt his body by creating his own underwear brand for men (CR7 Underwear), where he is the only testimonial and shows his statuesque body in boxer shorts or briefs. Indeed, it is difficult to find a more suitable model. Just like the perfume from the CR7 brand, one of the champion’s recent initiatives.
Years ago, news that Ronaldo had invested in the world of hair care caused a stir. He acquired a 50 percent stake in Insparya, a clinical center for hair treatments in Madrid (and recently in Marbella), which also offers transplants.
From hotels to hair, to … mixed martial arts. Yes, because Ronaldo’s company (CRS Holding) is also involved in the UFC Co Investment Holdco, which controls the UFC, the Ultimate Fighting Championship, the premier organization for mixed martial arts events and shows.
And the carrots?
It is hard to imagine that someone who cares so much about his diet does not invest part of his income in gastronomy: together with Rafa Nadal and Pau Gasol, he owns the Tatel restaurant chain, the branches in Madrid, Ibiza and more recently also has in Los Angeles. Together with Nadal, Gasol and the singer Enrique Iglesias, he owns the two restaurants Zela in London and Ibiza, which combine Japanese and Mediterranean cuisine.
With his 10 percent, Ronaldo is the second largest shareholder in 52-Fresh Unipessoal, a company that grows carrots and sells them in the form of snacks. A curiosity: When it was founded, the minimum share capital was supposed to be 5,000 euros, but Ronaldo wanted to bring in a little more money. How much? Not very much, but for someone with a global brand like CR7 (which has allowed him to keep the number 7 on his shirt in Manchester too) it’s not hard to imagine: 7777 euros.
An impressive fleet
One of the clues to his possible departure from Juventus was the move of his huge fleet of vehicles from Turin to Lisbon, loaded onto one of the double-decker trucks that normally take the cars to the dealerships. In this case there was only one dealer.
The exhibition is packed with super sports cars that will amaze every enthusiast: from the two Bugatti models Veyron (1.2 million euros) and Chiron (3 million euros, 0-100 km / h in 2.4 seconds) to Ferraris (the F12 TDF worth 350,000 euros and built in 799 units, and Rossa model 599 GTO), from the Lamborghini Aventador LP700 (300,000 euros supercar), to the Rolls Royce Phantom (400,000 euros) for gala evenings, past the Maserati GranCabrio (130,000 euros), the Porsche 911 Carrera S Cabriolet (130,000 euros), the Porsche Cayenne, the Audi R8, the Range Rover Sport and the gift from his company Georgina for his last birthday, a Mercedes Brabus G-Class worth over 600,000 euros.
Der Artikel “Cristiano Ronaldo, the 8 most expensive things owned by the richest footballer in the world” von Francesco Bonfanti ist ursprünglich auf GQ.it appeared.
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