When war broke out in Ukraine, quite a few of Norway’s most significant food stuff chains took action to show solidarity.
Meny scoured the shelves of his outlets for Russian products and solutions, these as chocolate and other sweets, biscuits and cleanliness items. In whole, there ended up all-around 20 merchandise from 12 Russian suppliers that they taken out from their retailers.
Vegard Kjuus, CEO of Meny, they documented that their feelings had been on Ukraine.
“As a signal of solidarity, our suppliers are now withdrawing all items from Russia. And to assist Ukraine, we are happy to obtain new merchandise from Ukraine,” he advised Kampanje.
Main Govt OFFICER: Vegard Kjuus. Picture: Menu.
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But modern client publication, 6 months later, implies in any other case: Together with Norwegian pumpkins and South African clementines, fresh cranberries from Russia are amid the week’s “overall health-influenced” offerings from the grocery retailer.
In accordance to Kjuus, this is because of to an mistake in proofreading.
Cranberries are Swedish.
– I want to apologize. We have zero tolerance for this, writes Kjuus to Dagbladet.
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Communications manager Nina Horn Hynne explains that Menu also made available blueberries a calendar year back. At that time the berries ended up Russian.
– A oversight was built right here. It was corrected in online purchaser newsletters, but sadly we didn’t have time to print. It really is a disgrace, he states.
CRANBERRY Skip: So there are Swedish blueberries in plastic buckets, for those who do not have time to select them themselves. Photo: Dagbladet
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I am approx. 300,000 Norwegians getting Meny’s purchaser publication. Hynne says they are likely to acquire complaints from consumers.
– We have not acquired any problems nevertheless, but incorrect labeling tends to make reactions. It is generally boring. It is obvious that we want to deliver accurate information.
Communications manager suggests Meny outlets are however boycotting all Russian goods. If this at any time ends, Hynne will not react.
Conversation Supervisor: Nina Horn Hynne. Picture: Menu
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Even if Russian food goods do not make it onto the retail outlet cabinets, it is also not feasible to locate the Ukrainian products that director Vegard Kjuus i Meny has welcomed.
– Ukraine’s concentrate is, understandably, not on exporting products, but on guaranteeing self-sufficiency. For that reason, we have not been granted obtain to Ukrainian goods, but we are obviously favourable if it will become suitable, states communications manager Hynne.
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