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Covid makes the Milan-Corriere.it design fair postpone

from Silvia Nani

The decision of the board of directors, Federlegno-Fiera agreement on the postponement from April to 7-12 June: the scenarios of the epidemic would prevent the presence of international exhibitors and buyers

The rumors had been chasing each other for days: the move of the Salone del Mobile, scheduled from 5 to 10 April, in the face of the onset of the pandemic, now seemed inevitable. It was just a matter of identifying a date, and this morning the the board of directors with Fiera Milano has decided to move it from 7 to 12 June next.

The decision of the Board of Directors

A painful but sensible choice, also to give companies ease to work inuncertainty of the situation and without the worry of absences for Covid of employees and collaborators, with a relative slowdown in the preparation process of the fair. The next will be the 60th edition, and for this reason, but above all to compensate for the two previous missing editions (one canceled and the other transformed into the slim Supersalone format), expectations were, and remain, high for both the event. in itself both for the arrival of the international public: the postponement to June was designed precisely to encourage greater mobility on the part of foreign visitors, thanks to the desirable retreat of the pandemic and the probable slowdown of restrictions by many countries.

Companies and foreigners

The president Maria Porro comments: The decision to postpone the event will allow exhibitors, visitors, journalists and the entire international furniture and design community to make the most of the potential of an exhibition that this year presenter full of innovations and which, in addition to celebrating an important birthday, will focus on the theme of sustainability, becoming the stage for the progress made in this area by creatives, designers and companies. The June date, continues Porro, it will also favor a strong presence of foreign exhibitors and operators, which has always been the strong point of the Salone, and will guarantee the participating companies the right time to plan their presence at the fair which, as we know, requires months of preparation, from conception to final set-up. The desire for the Salone is stronger and stronger, for this reason we are working on an event that will offer everyone the opportunity to live a unique, concrete and exciting experience. We all have a great desire for the Salone.

The exhibitors

At the moment the Salone del Mobile can count on an already very high adhesion by the exhibitors before Christmas the president Maria Porro had confirmed the coverage of all 20 pavilions of the fair), while the collateral events are also taking shape, first of all the Salone Satellite which will present itself with a new project, wider and with a new location of greater prominence. Now he expects to understand how the Fuori Salone world will move, Already in a frenzy for months in grabbing the spaces for the design week in April, on the dates of the fair: we still have to wait for the Salone della Rinascimento.

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January 17, 2022 (change January 17, 2022 | 13:41)


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