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Coronavirus, what will our (near) future look like?


by Corinna De Cesare

To understand how the job will change after the coronavirus just start from behind the scenes of the interviews contained in this piece: one CEO was stirring (and eating) while on the phone, another was sitting at the computer with a plaster arm and his eyes turned towards the mountain, another worked from the terrace. In short, the work has already changed and it was the first change, strong, immediate, at the outbreak of the health emergency. The offices have emptied and moved to our homes, to a corner of the living room, kitchen, terrace or bedroom. Making the bar of smartworking pop up, an instrument used until recently by a very small slice of businesses. Those who stayed in the company, those that remained open during the lockdown, took masks and gloves, did not use the lift, moved away from colleagues, in short, implemented the classic security measures that we have learned to know in recent months sadly calling them “social distancing”.

In the automotive sector, one of the sectors most affected by coronavirus, the first agreements with unions for phase 2 are beginning to be seen, that of the restart. With obligation, see FCA, a mask for all staff, detecting temperatures before entering the company, maintaining a distance of at least one meter, sanitizing environments, procedures to avoid gatherings in canteens and changing rooms where obviously there will be abundant use of amuchin dispenser. It is just one of the first agreements reached but that tells us a lot about what the next job will be. Because as he explains Silvia Candiani, Microsoft CEO, “nothing will be like before”. Not even in the health sector, the sector that is most talked about in this historical moment. “With Teams for example – explains Candiani – doctors are coordinating with each other to avoid close contacts and have the opportunity to make appointments and visits with patients who do not require investigations in person. Telemedicine, assisted with findings to be done at home, will change the way to provide health services. “Psychologists have started to do psychotherapy sessions connected by video call and about” 10,000 judges in Italy have approved the use of Teams – adds Candiani – in a sector in which, it must be remembered, c ‘is still the municipal messenger who brings you notifications. “

And so companies and startups that sell begin to proliferate wearable sensors, engineered and able to warn if you are too close to someone and therefore more at risk. Can be used, for example, in assembly lines or in warehouses where products purchased online are sorted.

Obviously, the work will suffer serious consequences, also from a numerical point of view: according to the ILO, the UN International Labor Organization, we risk losing 25 million jobs. A monstrous figure with some sectors particularly in difficulty: manufacturing, real estate, direct sales, transport, catering but also music, art and entertainment. What concerts will we see in the future? Will it still be possible to fill the stadiums? These are questions that are currently being asked by all the artists and the staff that revolves around this field. “Although technology has already been changing this sector for some time – he explains Marco Alboni, CEO of Warner Music – there are holograms in concert, Coldplay that present the album with two concerts on top of the ancient Citadel of Amman in Jordan live on Youtube. Adapting to this new situation will bring out new skills, new companies, types of business that did not exist before, even in music and the arts “. But the crowds gathered at Circo Massimo or as in 2017 for Vasco Rossi’s Modena Park, it will be very difficult to review them in the short term.

“We will have to live with the virus, this is evident – he adds the CEO of Randstad, employment agency – and the job has already changed. Let me give you an example: these days I needed the electrician, mine was not available and he sent a boyfriend. He was younger, with less experience, but he had a smartphone and with an augmented reality app he managed to do things that he would not have been able to do on his own. “It is not excluded that in the future we could use these apps too , assisted remotely by the senior electrician.

“We have to prepare for two stages – he points out Cristina Pozzi, CEO of Impactscool and author of “Welcome to 2050” (Egea, 2019) – the transition and transformation phase that determines how things will change in the long term. According to Harvard, that of Coronavirus will be an emergency that will continue until 2022 with some categories of jobs at risk that will continue to protect themselves only in one way: staying at home. Certainly, in this transition phase, we have given an acceleration to digitization which is also good for the environment and this already seems good news to me. We will certainly be more fluid, multi-channel, multi-instrument, all things that the new generations carry with them in their DNA. All the others will be forced to change their mentality, even with the help of digital evangelist. Because it is not so much to make meetings on Zoom or Teams remotely, as is happening these days, but not to make them last an hour and a half as before, learning to be more agile, flexible. Some sectors will have to reinvent themselves, from the hotelier to the small business that will have to learn how to make deliveries at home and not as is happening now through a telephone number that is always busy. Certainly there is digital ferment and for the first time it does not have as its first aim the gain and this could certainly lead to an acceleration of the innovative processes “.

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