Rewe has recently launched a special campaign due to the coronavirus crisis. Around two million people are now getting discounts at the supermarket.
- Rewe wants to thank a discount campaign for Coronavirus * heroes in Germany.
- Around two million people are expected to benefit from this – from the Healthcare sector.
- The strategy behind the action should be the Supermarket chain but also benefit yourself.
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Cologne – the supermarket chain Rewe out Cologne starts a nationwide campaign for heroes of the Corona virus crisis. So now almost two million employees from the Healthcare RUHR24.de * knows that you can shop cheaper in all branches of the chain.
Rewe: Coronavirus pandemic heroes get discount in supermarkets
The group of beneficiaries includes doctors, paramedics and nursing staff in Hospitals, Medical practices and old people’s homes, the group announced on Sunday (May 3).
They “work and fight for the front line in Germany day after day health and the well-being of society and thereby endanger their own health, “emphasizes Rewe-Chef Lionel Souque the background of his action.
Lionel Souque, CEO of REWE Group, gives many of his customers a corona discount of 5 percent.
© Oliver Berg / dpa
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The “Corona heroes“, as they are called by the supermarket chain, will be available in all from Monday (May 4th) Rewe markets one Discount in the amount of 5 percent on the entire purchase.
Rewe: Discount campaign for shopping should last until the end of July
The discount campaign from Rewe is to last for three months until the end of July 2020. Healthcare personnel will then be able to shop at a discount in around 3,600 branches throughout Germany.
To the Discount in order to obtain the relevant professional groups, you must first contact Rewe to register. In the following way:
- The Online registration runs via the email address [email protected]
- The target group must be there ID card as well as one Proof of employment of the respective hospital, retirement home or doctor’s office (for example, a photo of the employee ID card or a stamped written confirmation is sufficient).
- After the exam, a Confirmation email sent with further information.
- After successful activation of the discount campaign, the participants will receive the via email 5 percent discount vouchers.
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There is a maximum of 10 euros discount for purchases from Rewe in coronavirus times
Important: pro Purchasing in one of the Rewe branches, where contactless payment is possible due to the corona virus in NRW *, customers are only allowed a voucher up to the maximum purchase value of 200 Euro redeem. In this case that would be a discount of 10 euros on the entire purchase.
Grandiose what our MTLAs do day and night during these times. Without them there would be no # corona diagnostics with us. So at this point a huge digital applause for those who work in the background, but who are an absolute support! #covid # covid19 # sarscov2 pic.twitter.com/EdpjvkrBdW
– Klinikum Dortmund (@klinikumdo) April 2, 2020
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Rewe is not the only supermarket chain that thanks medical professionals in special times * in times of the coronavirus.
The supermarket discounter and competitor Aldi has about one at the university clinic in Frankfurt Mini market opened for hospital staff. The Employee The hospital has a choice of 900 different products.
Employees in systemically important professions such as nurses and doctors are also mentally affected by the coronavirus crisis, says a psychotherapist from Dortmund.
Rewe: Discount campaign should also serve as a PR method
With all sympathy for the actions for “Corona heroes“of the supermarket chains, but in the end the corporations should benefit from the benevolent actions themselves – and they can outdo the PR actions financially.
*RUHR24.de is part of the nationwide Ippen-Digital editors network.
Rubric list image: © Oliver Berg / dpa
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